Deliverables

1. Profile Optimization Recommendations

We’ll review your social media profiles (Facebook, Instagram, etc.) and provide clear, actionable steps to optimize:

• Profile photo and cover photo
• Bio and contact information
• Branding consistency

2. Analytics Report

A detailed breakdown of your current social media performance, including:

• Reach and engagement metrics
• Audience demographics
• Insights to help refine your strategy
  This report will be added to your social media hub for easy comparison and tracking over time.

3. Competitor Analysis

An in-depth review of competitors to uncover:

• Key strategies that resonate with their audience
• Opportunities to differentiate your brand
• New ways to engage and stand out

4. Content Analysis

We’ll evaluate your past content to identify:

• Top-performing posts, photos, and videos
• Content gaps and opportunities for improvement
• Actionable insights for future content creation

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All deliverables will be organized in a professional, easy-to-navigate presentation format. This ensures you’ll always have a clear and actionable plan to reference for your social media strategy.

Deliverables

1. Custom Social Media Strategy & Guidelines

A tailored strategy designed to align with your business goals and audience needs, including:

• Content Pillars: Key themes like home maintenance tips, just listed/just sold, behind-the-scenes, and more.
• Target Audience Insights: Deep understanding of your ideal followers and how to reach them.
• Posting Recommendations: Best practices for timing, frequency, and content types to maximize engagement.

2. Messaging & Scripts

We’ll collaborate to refine your messaging using the StoryBrand framework by Donald Miller to ensure clarity and consistency. Deliverables include:

• A polished messaging guide that communicates your value.
• Social Media Templates & Scripts: Ready-to-use messaging for posts, responses, and audience engagement.

3. SEO, Keywords & Hashtags

Boost visibility and engagement with:

• SEO Research & Keyword Analysis: Customized recommendations to optimize your profiles and content.
• A curated list of high-performing hashtags to expand your reach on platforms like Instagram and TikTok.

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All materials will be added to your marketing hub, ensuring you have everything you need to execute your social media strategy with confidence and ease.

Deliverables

1. Social Media Planner

A custom social media planner built in Google Drive, designed to help you stay consistent and organized with your content.

 

2. Marketing Hub

A shared Google Drive folder to keep all your content organized and easily accessible, including:

• Captions, images, and strategy documents.
• Social Media Planner
• Content templates for streamlined collaboration.

 

3. Done-for-You Social Media Content

Get a head start with:

• 3 Pre-Written Social Media Posts: Captions paired with suggested images for immediate use.

 

4. Social Media Analytics Tracker

A simple yet effective tracker template to measure:

• Post performance and engagement rates.
• Follower growth over time.
• Insights to refine your strategy.

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All deliverables will be integrated into your Google Drive marketing hub, ensuring everything you need is at your fingertips for efficient planning and execution.