Examples

• Sales Flyers and One-Sheets
• Digital Ads (Google Ads, Social Media Ads, Display Ads)
• Marketing Campaign Graphics
• Trade Show Booth Designs
• Presentations & Pitch Decks
• Mailers

Examples

• Social Media Graphics (posts, stories, covers)
• Digital Ads (Google Ads, Social Media Ads, Display Ads)
• Custom Templates for Instagram, Facebook, LinkedIn, etc.
• YouTube Channel Graphics (thumbnails, banners)
• Animated GIFs or Short Videos

Examples

• Website Design (full websites and single pages)
• Landing Page Design
• UX/UI Design for Apps or Websites
• Email Template Design
• Infographics

Examples

• Flyers, Brochures, and Pamphlets
• Posters and Event Banners
• Packaging Design
• Menu Design (restaurants, cafes)
• Presentation Design (PowerPoint, Google Slides)
• Signage Design (indoor and outdoor)

Examples

• Logo Design
• Brand Guidelines (fonts, colors, usage)
• Business Card Design
• Letterheads & Stationery

Mission Statement: A concise declaration of the brand's purpose and the problem it solves.

Vision Statement: Outlines the brand’s long-term aspirations or impact.

Core Values: A set of guiding principles that reflect the brand’s priorities and culture.

Brand Story: A narrative that captures the brand's origins, purpose, and journey to resonate with the target audience.

Target Audience Description: A detailed profile of the ideal customer, including demographics, challenges, and aspirations.

Brainstorm keywords

Consider various naming styles 

• Descriptive: Explains what you do (e.g., The Wash Company).
• Abstract: Unique and memorable but unrelated to the product (e.g., Google).
• Compound: Combines two words or ideas (e.g., Snapchat).
• Invented Words: Made-up but evocative (e.g., Xerox).
• Acronyms or Initials: Shortens longer names (e.g. IBM)

Check practicality

• Domain Availability 
• Trademarks
• Social Media Handles
• Pronunciation & Spelling 
• Check Meaning 

StoryBrand Messaging Framework: Outlines:

• The customer’s problem.
• The brand as the guide.
• The solution the brand offers.
• The success the customer will achieve.

One-Liner: A concise, memorable statement that quickly and clearly explains your customers PROBLEM and the SOLUTION & RESULT that your business provides

Messaging Pillars: Core themes that guide all communication.

Platform-Specific Examples: Includes website headers, social media bios, and calls to action (CTAs).

Primary Logo: Delivered in multiple formats and color variations.

Secondary Logo: Simplified or alternate logo for flexible uses.

Submarks/Icons: Smaller branding elements for versatility.

Color Variations: Full-color, black-and-white, and reversed versions.

File Formats: Multiple file types (including transparent backgrounds).

Primary Color Palette: A set of 2-3 primary colors.

Secondary Color Palette: Additional 2-4 complementary colors for accents and variety.

Neutral Colors: Black, white, and grays for balance.

Color Usage Guidelines: Instructions on applying colors effectively.

Deliverable: A color guide PDF with swatches and HEX codes.

Font Pairings: Primary font for headings and secondary font for body text, with suggested sizes and styles.

Font Usage Instructions: Guidelines for consistent application across platforms.

Mood Board: A curated collection of example images to visualize the style, themes, and mood.

Organizing all brand elements (logos, colors, fonts, imagery, messaging) into a cohesive document.

Mission Statement: A concise declaration of the brand's purpose and the problem it solves.

One-Liner: A concise, memorable statement that quickly and clearly explains your customers PROBLEM and the SOLUTION & RESULT that your business provides.

Primary Logo: Delivered in multiple formats and color variations.

Primary Color Palette: A set of 3-4 primary brand colors.

3 Add-Ons: 10% off total add-on cost

All Add-Ons: 15% off total add-on cost

• Brand Story: Add $100-$200
• Secondary Logo/Submark: Add $150-$250
• Typography Pairing: Add $75-$150
• Mood Board: Add $100-$200
• Messaging Pillars: Add $100-$200
• Naming Assistance: Add $200-$400